Do you know what a Professional Tweeter is?
March 26, 2010
Everyone talks social media these days. The understanding amongst retailers of the concept ranges from very little information to fully executed SM programs.
A service that may be of benefit to getting started the right way and building successfully with a page of Facebook and a Twitter and LinkedIn presence is utilizing a professional tweeter. This is a brand new term that makes it sound like the individual only manages Twitter for a company but most, like me, manage Facebook and LinkedIn (and YouTube where appropriate) as well.
Here is a good, short article on what a professional tweeter does and the benefits of using one as opposed to either assigning an existing employee to the role or hiring a new employee for the role -
Choosing a professional tweeter for your business should be done carefully. You definitely need someone who ‘gets’ your business and ‘gets’ your industry. You need someone with a solid understanding of the best practices of social media and definitely someone willing to work the extended hours. Finally, an excellent professional tweeter needs to be a great communicator who can regularly relate to your marketing, human resources, and even executive suite to ensure correct answers to non-standard questions and to ensure new products, programs, and company news is communicated promptly.
The price point for a professional tweeter is less than the annual salary for a junior employee. Upfront costs include development of the Facebook page.
Social media is really changing everything. I would be very pleased to provide a proposal to be your professional tweeter.
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