How to put the social into recruiting – 4 brilliant examples
Brilliant Bill Boorman from Britian
When Recruiting Pied Piper, Bill Boorman suggests you have a look at anything, smart people generally do. When he tweeted me that British ad agency AndSome had created four ‘brilliant (Brits like the word brilliant) social recruiting campaigns for their clients, I checked them out.
Before going further, to simply call AndSome an ad agency, doesn’t really capture it, to say the least. A view of just the main page of their website immediately illustrates they don’t see themselves as a big agency a la Madmen. Here are the links and short overview to the four campaigns. Three of the four are up for industry recognition, three of four use social media to recruit in really innovative ways, and all four are, well…. brilliant. (Note, I’m sure AndSome has created many more than four campaigns for their clients! These are just the featured ones.)
How we put the social into recruiting…..Runners for ITV – a great campaign for UK TV station ITV. Runners are the part-time retail sales associates of TV. The client wanted a more committed, wanting-to-progress type of candidate to strengthen their internal organizational chart. The multi-faceted campaign complete with competition was unique. The numbers achieved here are astounding.
How we put the social into recruiting…..Engagement for Paul UK – Paul UK would be the Canadian equivalent of Cob’s Bread or a bakery version of Whole Foods. The opening sentence in the blog is -
Employee engagement in retail can be seen as the Holy Grail. How do you involve and communicate to a workforce who aren’t sat at a desk and tied to a computer? The development of an internal communications based on the Rubik’s cube (and without social media) is a great read.
How we put the social into recruiting…..StoryLiners at ITV ITV produces Coronation Street and wanted to find story writers to appeal to a changing audience. A whole new community was born that still exists after the selected candidates started their new job. Really, talent hub building at its best.
How we put the social into recruiting…Poaching for Zizzi – How a Polaroid has greatly assisted a leading UK restaurant in their direct approach recruiting…or poaching. (I used to call it mall crawling many decades ago)
Without a doubt not all retailers nor restaurants can afford full campaigns to strengthen their employment brand, internal communications or satisfy their recruiting needs. These campaigns illustrate, however, how engagement is changing the way we achieve results. Many thanks to Bill for the heads up and congratulations to AndSome and their shortlist inclusions for the RAD Awards. I hope you win!
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