A retailer who has jumped into social media in a big way!
I don’t know anyone in the Marketing department at Lowe’s Home Improvement, but hats off to them anyways!
Earlier this week I reported on the fabulous Lowe’s-sponsored Christmas Fair in the Distillery District in Toronto. It features crafts, carollers, beer gardens, holiday season goodies and more and if I didn’t live on the West Coast, I’d be there. What a great, appropriate way to support their core family customer.
Then today the following appeared on their nearly new Facebook Fan Page…………
Hey fans, you’re famous. This was the 2nd-fastest-growing brand page on Facebook last month, according to Retail Geeks. Thank you. Some brands spend millions on ads to lure fans. We’d rather pass great values along to you. (Wait ’til our Gift-A-Thon next weekend!) “Suggest to friends” by clicking beneath our profile
There were appropriate tweets on Twitter leading to the Facebook Fan Page and updates on LinkedIn. (I am connected to some of Lowe’s Canadian Human Resources team)
The message about exclusivity and thanks on the Facebook page is text-book ‘social media done right’. Now, if I could just convince them to use those 300,000 plus ‘fans’ on their Facebook Fan Page to recruit using a recruiting app or to set up a Welcome Page………….well, they’d be Brenda Social Media perfect.
Congratulations, Lowe’s!
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