Brenda Burch Dumont's Blog

What? You think I wasn't keeping up with work?

If you haven’t read Scott Stratten’s book UnMarketing (@unmarketing on Twitter) or had the pleasure of seeing him present his excellent and creative ideas on the pure beauty of social media (I did) then either buy the book or go and see him when he comes to your town.  He’s my  kind of enthusiastic, humourous, insightful, thought-provoking guy.  Back to the guest blog message sent out to some of my LinkedIn connections……..here it is….

Over the month of November I was able to present Guest Blogs from some of the best minds on social media, branding, and recruiting. For quick and informative reads, check out The Burch Report on Digital Retail and find these guest blogs:

From Andy Headworth from Sirona Consulting – Is retail recruitment ready for the socially advanced Generation Z’ers? Really a must read if you employ Generation Z.

From The Retail Prophet – Doug Stephens – “Great Art is Rarely Efficient” – on using internal social networks within organizations as a means of promoting collaboration.

From Jackie Ross, principal/owner of JRoss Hospitality Recruitment – on getting started on social media to boost their brand and, of course, improve their recruitment reach.

From Ryan St. Germaine – owner BCJobs.ca and one of Canada’s fastest rising stars in the digital recruitment arena on “Not just a pretty face. Give your brand a little personality!”

Some fantastic reading here. I’m working on my annual predictions on recruitment for 2011. It’s a challenge with the white-hot digital revolution. Here is a link to my predictions for 2010 – 2010 B Dumont predictions

Is 2011 the year you either begin to include social media in your marketing and recruiting plans or is it the year you improve your presence? I can help. Let’s do something that seems to be diminishing in this ‘social’ world. Call me toll free at 1 866 442 0044 and let’s talk about what I can do for you.

Finally, for this blog, here’s an InMail through LinkedIn I received yesterday. Sure, I’m including it here for obvious reasons, but also to illustrate how ‘social’ our world has become. Would this great District Manager for one of the world’s largest lingerie retailers have taken the time or had the inclination to send something like this 5 years ago?

Date: 12/02/2010

Subject: RE: The Burch Report on Digital Retail – superior Guest Bloggers

Hi Brenda,

I really enjoyed your guest bloggers from below. I find your blog and newsletters to be informative – providing insight into the new emerging recruitment strategies that as sales managers often end up pushed to the side in favour of old familiar techniques. I think recruiting is only going to become more challenging and force a different level of engagement for employers. Your website is one of the best places I have found with a focus on the important issue of recruitment in retail and highlights the challenges and solutions.

Thanks for providing a forum for the discussion!
Regards,
Regional Manager, British Columbia